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> Real-time bidding also makes the online marketplace less of an even playing field, allowing companies to send loyalty points or discounts — or price increases
by spindritf 14y ago
> Real-time bidding also makes the online marketplace less of an even playing field, allowing companies to send loyalty points or discounts — or price increases — to individuals based on their perceived spending power.
Isn't that an implementation of "from each according to his ability, to each according to his need" social justice ideal? I thought NYT was a little left-leaning and their authors would like that.
The idea that buyers should be treated equally, like anonymous entities and their circumstances should have no bearing on price, is something taken straight out of John Locke's thought experiments.[1]
[1] I have no idea how to link within Google Books so just search this one for "anchor" http://books.google.com/books?id=WYXB2hV1AE4C http://books.google.com/books?id=WYXB2hV1AE4C
- carbocation 14y ago> Isn't that an implementation of "from each according to his ability, to each according to his need" social justice ideal? I thought NYT was a little left-leaning and their authors would like that. It makes little sense to me to speak about advertisement in Marxist terms. The goal is to make money for corporations, hardly a social justice-oriented endeavor. At any rate, different pricing for serving ads to different people is the antithesis of treating everyone equally. I recognize this but hardly find it noteworthy. At the extreme, the "everyone gets the same ads" mentality causes me to be subjected to ads for diapers and dresses. Comparatively, the ads I currently get are downright fascinating.
- Evbn 14y agoHow does a corporation contradict communist economics?
- sliverstorm 14y agoYou make an extremely interesting point. Suddenly I'm starting to see a split between "the left" in America vs. traditionally socialist values, when I had always assumed the former was simply trending towards the latter. I'm not an expert on either, but it seems like "the left" is all about equality (in the strict sense), whereas socialism is more about equity?