It's too vague to give advice. And probably hard for an outsider to give you an answer; if there was, it means it's obvious and one of your competitor would've

It's too vague to give advice. And probably hard for an outsider to give you an answer; if there was, it means it's obvious and one of your competitor would've done it. All I can say is that, for most startups, narrowing the ICP is good advice; but I've seen one tool where it wasn't.