That's if iPhone costs go up and there are no other changes. As the parent said, competitors' products are also going up in price. I just don't consider the pro

That's if iPhone costs go up and there are no other changes. As the parent said, competitors' products are also going up in price. I just don't consider the products interchangeable enough. Apple has its margins for a reason. Also even if they had pure competitors, demand for high-end smartphones is pretty elastic. People will really just buy fewer phones if they get more expensive.