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> Why would you expect Apple to give up their margin? Price go up, demand go down: https://en.wikipedia.org/wiki/Supply_and_demand#/media/File:Supply-demand-eq

by ben_w 5mo ago

> Why would you expect Apple to give up their margin? Price go up, demand go down: https://en.wikipedia.org/wiki/Supply_and_demand#/media/File:Supply-demand-equilibrium.svg https://en.wikipedia.org/wiki/Supply_and_demand#/media/File:... (The iPhone is only a premium brand, not a Veblen good).

frollogaston 5mo ago
That's if iPhone costs go up and there are no other changes. As the parent said, competitors' products are also going up in price. I just don't consider the products interchangeable enough. Apple has its margins for a reason. Also even if they had pure competitors, demand for high-end smartphones is pretty elastic. People will really just buy fewer phones if they get more expensive.