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The iPhone is also a vehicle to hook people into the Apple ecosystem, where Services like the App Store bring in 40% of all gross profit with margins of 75%.

• dzhiurgis 4mo ago
  > Services Wonder if those costs will increase too as storage price is going up.
  • looofooo0 4mo ago
    most of it is near zero marginal cost.
    • dzhiurgis 4mo ago
      Move from 2TB to 6TB stings tho