Note that for the businesses mentioned in the article, the service is the product. I don't care about service at a gas station - I want to fill my tank, pay, a

Note that for the businesses mentioned in the article, the service is the product. I don't care about service at a gas station - I want to fill my tank, pay, and get out. It's different when I take it to the mechanic - it's a rather old car, and I appreciate them talking intelligently about what the options are and what repairs they would suggest.