But using FB or Tw for company purposes is not free... there are significant costs in terms of company time. Companies are aware of that: witness those that es

But using FB or Tw for company purposes is not free... there are significant costs in terms of company time. Companies are aware of that: witness those that essentially ban (most) employees from surfing there. Since to use either effectively requires dedication of staff time, whether they would pay should correlat with how willing they will be to using their or a staff member's time. ...and thus relevant to how much we expect to see businesses getting dependent on either site. Zuck has recently said that he invisions FB as "how people will communicate" in future. This article just argues that he needs to keep Twitter's business plan on his radar.