When the market is commoditized and ready for standardization. Standardization that understands the practical difficulties of current development model would be

When the market is commoditized and ready for standardization. Standardization that understands the practical difficulties of current development model would be a huge advantage. In your case, standardization of data access (RDBMS/NoSQL), multitenancy & stateless/stateful scaling. Standardization pushed for the sake of it will end up like SOAP (vs REST) or Entity beans (vs Hibernate).