4 ms·
Hallmark built a brand on creating generic messages in card.
by nightski 4mo ago
Hallmark built a brand on creating generic messages in card.
- bluGill 4mo agoThey have enough different cards that at least you know effort was put into choosing the card. Also effort was put into buying the card at a store, signing it (often/hopefully with a short message), and sending it.
- throw4847285 4mo agoYou're supposed to write an additional message inside the card...
- nightski 4mo agoI'm pretty sure you could do this with an AI card as well...
- b40d-48b2-979e 4mo agoThis is an incredible comment, and now I can just imagine the dismay of people receiving a card from the parent poster.
- afavour 4mo agoI don’t really want to defend Hallmark too much but I’d argue they provide a means of low effort personalisation. You choose a design that reflects you and your relationship to the recipient. You write a personal message inside (hopefully). The alternative is creating a card from scratch which is a big step up in creativity and time requirement.
- kibwen 4mo agoIf you don't actually take the time to write something manually inside the card, that's as thoughtless asking an LLM to generate a birthday message to someone.
- morgoths_bane 4mo agoPerhaps, but you can tell that these cards were made by real people. The art, messages, etc. are all different with varying levels of humor, seriousness, etc. LLMs really seem to converge to specific patterns regardless of the task that are instantly identifiable and low quality. What ends up happening is that the person on the other end thinks “this guy is a moron, he needed a robot to write out a happy birthday card?” Sure getting the hallmark card is mass produced, but they really do hire real artists and writers to make these cards. The robot creates a converged output that is instantly identifiable and has perceived lower quality.
- devsda 4mo agoIf you send cards via a third-party subscription service that mails random cards to uploaded contacts in bulk, you'd get marks for setting it up the first time but as the cards pile up and the if the service is detected, it will eventually become a signal that you don't care enough to send them personally.