This has been available in germany for over 10 years by DHL; http://en.wikipedia.org/wiki/Packstation http://en.wikipedia.org/wiki/Packstation I'm a bit confus

This has been available in germany for over 10 years by DHL; http://en.wikipedia.org/wiki/Packstation http://en.wikipedia.org/wiki/Packstation I'm a bit confused what their strategy is (was?). Competing with the established logistics multi-nationals, especially when at least one of them already has the exact same product, seems a rather bold plan.