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According to crunchbase they have raised $251m. What have they spent that on? Evernote is a note taking application. If you developed 25 different native app

According to crunchbase they have raised $251m. What have they spent that on? Evernote is a note taking application. If you developed 25 different native apps (this is an overestimate), and spent $1M on each of them (to hire 4 developers full time per app for one year) it would cost $25m. Add another 3m for infrastructure, and you have $28m and nothing left to spend money on other than advertising and marketing. Why isn't this considered absurd? What a joke!

varikin 14y ago
You forgot Evernote purchasing Skitch and integrating that. (Which by your numbers, I think would double the 28M).
encoderer 14y ago
You're oversimplifying. Your post is the business equivalent of a developer saying "I could create a stackoverflow clone in a weekend."
achompas 14y ago
Evernote has 8 main apps (some of which were purchased). They're listed on the homepage. [0] In addition, they have Evernote apps for almost every major platform [1] (Mac, Windows, browser plugins for Chrome, Firefox, and Safari, plus iPhone, iPad, Android, Blackberry, WP7, and webOS). If you're not on any of those platforms, or those apps aren't installed on the machine you're using, you can ALSO use their web interface. All of that is supported by a ridiculous server infrastructure. They jumped from 4M to 10M users in 10 months [2, 3], and that was 2011. They're now at 34M users. [4] Evernote users aren't just tweeting back-and-forth, either. They're saving PDFs, uploading scanned notes from class, searching through OCRed image results, clipping web pages, etc. That all requires tons of storage, as well as the infrastructure to retrieve and back up that storage as quickly and reliably as possible. Soooooo yeah they're a pretty big deal. 4 engineers for a native app is an understatement--between product managers, designers, front-end work, back-end work, and ops team, you're probably looking at a 12-18 person team per serious app. Possibly more, if it's popular (like iOS or the web interface). EDIT: estimated 20-30 person teams, but that's a bit much. Probably less than that [0] http://evernote.com/ http://evernote.com/ [1] http://evernote.com/evernote http://evernote.com/evernote [2] http://www.intomobile.com/2011/06/09/evernote-hits-10-million-users/ http://www.intomobile.com/2011/06/09/evernote-hits-10-millio... [3] http://mashable.com/2010/08/17/evernote-surpasses-4-million-users/ http://mashable.com/2010/08/17/evernote-surpasses-4-million-... [4] http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m-users-1-4m-paying-and-how-different-platforms-pay/ http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m...
- jimktrains2 14y ago
  No Linux client though:(
  - angryasian 14y ago
    ive used nixnote in the past but overall am not fond of evernote, and have switched to a combination of a personal wiki and google docs.
    - jimktrains2 14y ago
      I've found nixnote to be bulky and awkward. I love it on my phone and the web interface is good enough for use (though I'd still want a native linux client).
frankphilips 14y ago
I'm sure the money would go towards the following: 1) Infrastructure 2) Building out a kick-ass enterprise sales force 3) Global expansion 4) Acquisitions 5) Liquidating existing investors

varikin 14y ago

You forgot Evernote purchasing Skitch and integrating that. (Which by your numbers, I think would double the 28M).

encoderer 14y ago

You're oversimplifying. Your post is the business equivalent of a developer saying "I could create a stackoverflow clone in a weekend."

achompas 14y ago

Evernote has 8 main apps (some of which were purchased). They're listed on the homepage. [0] In addition, they have Evernote apps for almost every major platform [1] (Mac, Windows, browser plugins for Chrome, Firefox, and Safari, plus iPhone, iPad, Android, Blackberry, WP7, and webOS). If you're not on any of those platforms, or those apps aren't installed on the machine you're using, you can ALSO use their web interface. All of that is supported by a ridiculous server infrastructure. They jumped from 4M to 10M users in 10 months [2, 3], and that was 2011. They're now at 34M users. [4] Evernote users aren't just tweeting back-and-forth, either. They're saving PDFs, uploading scanned notes from class, searching through OCRed image results, clipping web pages, etc. That all requires tons of storage, as well as the infrastructure to retrieve and back up that storage as quickly and reliably as possible. Soooooo yeah they're a pretty big deal. 4 engineers for a native app is an understatement--between product managers, designers, front-end work, back-end work, and ops team, you're probably looking at a 12-18 person team per serious app. Possibly more, if it's popular (like iOS or the web interface). EDIT: estimated 20-30 person teams, but that's a bit much. Probably less than that [0] http://evernote.com/ http://evernote.com/ [1] http://evernote.com/evernote http://evernote.com/evernote [2] http://www.intomobile.com/2011/06/09/evernote-hits-10-million-users/ http://www.intomobile.com/2011/06/09/evernote-hits-10-millio... [3] http://mashable.com/2010/08/17/evernote-surpasses-4-million-users/ http://mashable.com/2010/08/17/evernote-surpasses-4-million-... [4] http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m-users-1-4m-paying-and-how-different-platforms-pay/ http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m...

jimktrains2 14y ago
No Linux client though:(
- angryasian 14y ago
  ive used nixnote in the past but overall am not fond of evernote, and have switched to a combination of a personal wiki and google docs.
  - jimktrains2 14y ago
    I've found nixnote to be bulky and awkward. I love it on my phone and the web interface is good enough for use (though I'd still want a native linux client).

frankphilips 14y ago

I'm sure the money would go towards the following: 1) Infrastructure 2) Building out a kick-ass enterprise sales force 3) Global expansion 4) Acquisitions 5) Liquidating existing investors