It was very much implemented by BMW. https://www.thedrive.com/news/bmw-commits-to-subscriptions-even-after-heated-seat-debacle https://www.thedrive.com/news/bm

It was very much implemented by BMW. https://www.thedrive.com/news/bmw-commits-to-subscriptions-even-after-heated-seat-debacle https://www.thedrive.com/news/bmw-commits-to-subscriptions-e... https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature https://www.theverge.com/2022/7/12/23204950/bmw-subscription... They rolled it back though afaik because the whole idea was a comically evil idea.