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How does this acquisition strategically fit in for Google?

• fudged71 14y ago
  Shopping mostly, using their recent interests in Phones, Hardware, and being anti-Amazon. I think it's a broad new option for them. Plus, better to build out the general solution to this shipping problem than the specific Amazon-only solution; potential to be more useful in the long run. Better to buy this company than let it be bought by someone else.