I want to build a personal finance app that is identity based, similar to how dieticians and athletes approach their health. If your best self is someone that

I want to build a personal finance app that is identity based, similar to how dieticians and athletes approach their health. If your best self is someone that doesn't drink, why did you spend $50 last month on alcohol? Or if you see yourself as a thoughtful planner, why do you keep going to last minute convenience stores? The goal is to help the person align their spending with their values.