I think that if you dedicated your project to being as efficient in developing quick, painless processes, you'd get yourself a following pretty quickly. I think

I think that if you dedicated your project to being as efficient in developing quick, painless processes, you'd get yourself a following pretty quickly. I think the best instance is a company like Contrast, which is very similar to 37signals in some ways but only because they follow the same process in their design. This isn't something that just one company can do. That said, there's a big difference between having a product with very few features and having a product that's elegantly simple.