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Me, too. And congratulations -- finding a 100% increase lurking on your site is pretty huge. I hope you find more. And make sure you let us know about 'em!

• patio11 18y ago
  You may be interested by my blog (see profile), which is essentially 2.5 years of "I did X and got a 2%, 5%, 25% lift" or "I did Y -- sucked, reverted". Granted, most of them are not in nearly so much detail and when I was starting out my approach lacked rigor. Heck, it still does in a lot of ways. Some random notes: 1) Linking non-technical users to an image file is like asking them to please leave your site. Since I had a prominent image on the front page, replacing the direct link with a lightbox resulted in about 10% decrease in bounce rates. 2) I used to use quiet, understated buttons in my sidebars and on my download page. My friends derided them as "big pancake buttons" when I started, and it has sort of become my design trademark: they're now MUCH bigger. (I think the ideal size is about 800x600 but I've never been quite brave enough to test.) +25% conversions. 3) The first textual link in copy gets clicked on more than any other textual link in the page. Make sure it leads to a high value page (in my case, download free trial) rather than a low value page (in my case, screenshots -- I think, its been a while). 4) I just learned this two weeks ago: if you have copy which takes up impressive vertical space with a button at the top and a button at the bottom for God's sake put a button at appropriate points in the middle. +10%