If you watch the video, he explains he had the original idea for some design contest which he won in 2007 [0] and then received so many emails and requests that

If you watch the video, he explains he had the original idea for some design contest which he won in 2007 [0] and then received so many emails and requests that he eventually decided to do it. [0] http://yeahsnos.wordpress.com/2008/04/14/love-mattress/ http://yeahsnos.wordpress.com/2008/04/14/love-mattress/