Judging by other posts on his blog (http://www.flatplanetmedia.com/thats-john-we-dont-know-what-he-does-here.html http://www.flatplanetmedia.com/thats-john-we-d

Judging by other posts on his blog (http://www.flatplanetmedia.com/thats-john-we-dont-know-what-he-does-here.html http://www.flatplanetmedia.com/thats-john-we-dont-know-what-... / http://www.flatplanetmedia.com/im-learning-ruby-on-rails-because-im-weak-willed-and-stupid.html http://www.flatplanetmedia.com/im-learning-ruby-on-rails-bec...), he's either using a "persona" to try and get clicks from newbies (to buy the book he wrote for "PHP newbies and marketing") or he likes the feeling of "being a complete incompetent, but somehow managing to get paid" (a lot of self-derogatory posts there, most of them including the usual "but whatever", "but I like to do like that", etc). Fishy...