5 ms·

I don't think "closer to the money" means "closer to the user", otherwise cashiers would be paid handsomely. I'm sure I don't know this well enough to try to e

I don't think "closer to the money" means "closer to the user", otherwise cashiers would be paid handsomely. I'm sure I don't know this well enough to try to explain it, but as a throw-away attempt at it, I'd say it means "having more decision-making power" or "being able to effect more change".

gpayan 14y ago
IMO, “closer to the money” means “closer to the purchasing decision”. At the cashier’s desk, the purchasing decision is already made – cashiers are here to process the transaction. You can build the best product ever, if nobody wants to buy it you are not going to make anything out of it. That’s why companies try to influence people’s behaviors by spending (investing?) money in advertising and hire sales teams.