> It's like all those campaigns trying to steer behavior, pretty useless. Don't do drugs. Don't speed. Don't drink and drive. They're not useless. They just do

> It's like all those campaigns trying to steer behavior, pretty useless. Don't do drugs. Don't speed. Don't drink and drive. They're not useless. They just don't work on the individual level but on the collective. It's a numbers game …