It's a common noun in fundraising too: http://www.thefundraisingauthority.com/fundraising-basics/fundraising-ask/ http://www.thefundraisingauthority.com/fundra

It's a common noun in fundraising too: http://www.thefundraisingauthority.com/fundraising-basics/fundraising-ask/ http://www.thefundraisingauthority.com/fundraising-basics/fu... It has specificity -- it's not just any question, it's particularly about asking for a contribution from a donor. So the usage in the title is on target.