If this were a low end laptop destined to be used by everyone I could understand. But this is a high end computer meant to be used by developers and it's just

If this were a low end laptop destined to be used by everyone I could understand. But this is a high end computer meant to be used by developers and it's just a hair under the price of Retina Mac Book Pros and right up with the price of a Mac Book Air. The offering isn't quite as competitive as I would have hoped and for that cost there are a multitude of other options available that are better.