3 ms·
It reduces the risk for the buyer. A buyer bears less risk than the $60 cost of a game because of the resale value of the game. In 2007, there was at least $1
by sachinag 18y ago
It reduces the risk for the buyer. A buyer bears less risk than the $60 cost of a game because of the resale value of the game.
In 2007, there was at least $1 billion in new game sales funded through the proceeds of used game sales (between GameStop data and paid industry research).
There's a multiplier effect - game publishers can receive more than $100 in revenue for a given $100 in purchasing power.