pre-orders open once a game is done and way past the beta stage. Pricing plans, gold editions/collectors editions etc are all planned for much later in the cyc

pre-orders open once a game is done and way past the beta stage. Pricing plans, gold editions/collectors editions etc are all planned for much later in the cycle - all revenue comes post/near game launch. That is what I was aiming at, perhaps it wasn't clear in my original post, I plead sleep dep.