I love stories like this. Web! Easy! But the title is misleading. * The guy did a year of off and on market research. * He's extremely well-connected

I love stories like this. Web! Easy! But the title is misleading. * The guy did a year of off and on market research. * He's extremely well-connected and/or an incredible talker, getting a good design firm and a hosting firm to contribute their part for free. * The app is apparently so simple that he didn't bother to explain what it does. It matches ingredient text against some few dozen recipes. In the end this simple web app is just an ad, a bagatelle, a portfolio piece. They are supposed to be just simple enough to show off your talents. Anyone out there with stars in your eyes, please don't think you can build the next Google or even Twitter, in 5 days.