3 ms·

It's a bit unfair to say that given that both the Surface and the Lumia are quite original.

• wildranter 14y ago
  Sure they are, and I actually like these devices. As a matter a fact I hope they do well in the market. However, my comment was not targeted at thoses devices. But was at their mindset, specially the MSFT's business people.
• mtgx 14y ago
  He was saying they photocopied Apple's distribution strategy not their devices. It's amazing to me how many companies fall for a strategy that works for Apple, and think that it could easily work for them, too. Apple has so many advantages that makes stuff like this work, that it would be almost impossible for anyone else to get it working without those advantages. "If only we would get carrier exclusivity, too" "If only we had our own custom proprietary OS, too" "If only we created our own proprietary docks and connectors" "If only we had our own specialized stores" And many other such things. They copy all these things, thinking that it will work for them just like it did for Apple, without realizing that those work only for Apple, because they are Apple.
  • mgkimsal 14y ago
    With a long term and rather singular/focused goal measured in years, not quarters, these probably would work for some other company. But, these elements are really the byproduct of the long-term goals, vs the goals themselves. I don't see many companies willing to invest in a long-term and multi-pronged strategy. With most companies, one down quarter or bad gartner report and they'll revise next year's activities and products.