yeah, this is very much the challenge with writing any kind of business book: the book is frozen in time yet the companies grow and change. I tried really reall

yeah, this is very much the challenge with writing any kind of business book: the book is frozen in time yet the companies grow and change. I tried really really hard not to put any company up on a pedestal, or even make any forward-looking predictions, but merely to show how each company illustrates a specific concept from the book.