Why not write a journal article and broadcast on Twitter? This surgery doesn't seem to be groundbreaking research worthy of a new journal article; it's just tha

Why not write a journal article and broadcast on Twitter? This surgery doesn't seem to be groundbreaking research worthy of a new journal article; it's just that enough people didn't know about removing tumors without taking the entire kidney. By tweeting, they got noticed on Twitter, CNN and HN. A brilliant work of PR. Full text link: http://edition.cnn.com/2009/TECH/02/17/twitter.surgery/index.html#cnnSTCText http://edition.cnn.com/2009/TECH/02/17/twitter.surgery/index...