And yet nobody seems to complain that all of our other utilities are charged based on usage: electricity, gas, water, landline phones (remember those?). I'm aw

And yet nobody seems to complain that all of our other utilities are charged based on usage: electricity, gas, water, landline phones (remember those?). I'm aware that it's a lot harder to judge data use than it is for water, so there's a reasonable objection to usage-based billing for data services. That being said, the only reason I've gone out of my way to keep my grandfathered unlimited cell phone data is because the blocks of pre-metered data a) are hugely overpriced, b) excessively penalized for overages, c) not tiered in a way that's relevant to real-world use, and d) seem to increase in cost over time rather than decrease, despite plummeting costs for the provider (while usage patterns increase) The unlimited psychology is utter nonsense. None of these services[1] cut you off completely for going over your allotment, they just charge punitive rates. They're still "there for you", as long as you're ok getting reamed in the wallet. [1] except prepaid phone minutes, but that's because there's no card on file to charge for overages.