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Whether or not consumers wanted it, Apple failed to deliver. And that wasn't because they were listening or anything - they just couldn't deliver. Apple doesn'

by nl 4mo ago

Whether or not consumers wanted it, Apple failed to deliver. And that wasn't because they were listening or anything - they just couldn't deliver. Apple doesn't leak much but there has been coverage of this: https://spyglass.org/apple-ai-fail/ https://spyglass.org/apple-ai-fail/ (April 2025) https://www.theinformation.com/articles/apple-fumbled-siris-ai-makeover https://www.theinformation.com/articles/apple-fumbled-siris-... (paywalled) https://appleinsider.com/articles/26/06/07/one-fateful-meeting-in-2025-put-apple-intelligence-and-siri-on-the-right-course https://appleinsider.com/articles/26/06/07/one-fateful-meeti... (2 days ago)

zarzavat 4mo ago
They couldn't deliver because they are not a startup and thus have something to lose in a way that OpenAI/Anthropic don't. If Siri starts telling people to self-destruct themselves it would be a major PR disaster, whereas Apple Intelligence being late is not. Arguably the technology they needed (strong guardrails) didn't really exist at the time and the extra couple of years is what made the difference.
- usrnm 4mo ago
  Are you saying that Google is a startup?
  - solid_fuel 4mo ago
    Google doesn't care about reputation the way Apple does. People are used to Google shipping broken features and shutting down products when they don't immediately sell. Apple is a premium brand and it's expected to be more stable, and to deliver solutions that actually work.
    - usrnm 4mo ago
      Yeah, that's exactly why Apple is paying money to Google now to fix the shitshow that is Siri
      - preg_match 4mo ago
        Well they're paying Google for access to their model, which I think makes sense. I've been saying for a while that models are commodities, the integration or harness is what really matters. There's a lot of good models available, many open weight these days! What took Anthropic to the top wasn't their models, which are good. It's Claude Code, everything around the model that delivers value for their customers. Gone are the days of slapping a model behind a chatbox and hoping for the best. We need, like, actual software, that does actual things. Siri could be that... maybe. Apple has a lot going for them in regards to how much of their consumer base's software experience they control.
simonh 4mo ago
I think you're quite right in a sense, but let's say it had been Samsung making these promises. Do you think the system not working properly or producing weird and unacceptable results would have prevented them releasing it anyway? Well, the results[1] are[2] actually[3] in. Samsung of course did do that and the results are what you'd expect. So in a sense Apple 'could' have released what they had, after all Samsung and others have, but almost certainly not at the level of quality Apple expects. In which case arguably not releasing until it is capable of reaching that quality bar is the right call. The wrong call was announcing it in the first place when it wasn't ready. [1] https://www.reddit.com/r/samsung/comments/1b4zc1j/new_ai_text_s24_is_trash/ https://www.reddit.com/r/samsung/comments/1b4zc1j/new_ai_tex... [2] https://tech.yahoo.com/ai/articles/awful-galaxy-s24-feature-everything-130038431.html https://tech.yahoo.com/ai/articles/awful-galaxy-s24-feature-... [3] https://www.androidauthority.com/im-tired-pretending-galaxy-ai-matters-3665546/ https://www.androidauthority.com/im-tired-pretending-galaxy-...
deleted 4mo ago
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by nl 4mo ago

zarzavat 4mo ago

They couldn't deliver because they are not a startup and thus have something to lose in a way that OpenAI/Anthropic don't. If Siri starts telling people to self-destruct themselves it would be a major PR disaster, whereas Apple Intelligence being late is not. Arguably the technology they needed (strong guardrails) didn't really exist at the time and the extra couple of years is what made the difference.

usrnm 4mo ago
Are you saying that Google is a startup?
- solid_fuel 4mo ago
  Google doesn't care about reputation the way Apple does. People are used to Google shipping broken features and shutting down products when they don't immediately sell. Apple is a premium brand and it's expected to be more stable, and to deliver solutions that actually work.
  - usrnm 4mo ago
    Yeah, that's exactly why Apple is paying money to Google now to fix the shitshow that is Siri
    - preg_match 4mo ago
      Well they're paying Google for access to their model, which I think makes sense. I've been saying for a while that models are commodities, the integration or harness is what really matters. There's a lot of good models available, many open weight these days! What took Anthropic to the top wasn't their models, which are good. It's Claude Code, everything around the model that delivers value for their customers. Gone are the days of slapping a model behind a chatbox and hoping for the best. We need, like, actual software, that does actual things. Siri could be that... maybe. Apple has a lot going for them in regards to how much of their consumer base's software experience they control.

simonh 4mo ago

I think you're quite right in a sense, but let's say it had been Samsung making these promises. Do you think the system not working properly or producing weird and unacceptable results would have prevented them releasing it anyway? Well, the results[1] are[2] actually[3] in. Samsung of course did do that and the results are what you'd expect. So in a sense Apple 'could' have released what they had, after all Samsung and others have, but almost certainly not at the level of quality Apple expects. In which case arguably not releasing until it is capable of reaching that quality bar is the right call. The wrong call was announcing it in the first place when it wasn't ready. [1] https://www.reddit.com/r/samsung/comments/1b4zc1j/new_ai_text_s24_is_trash/ https://www.reddit.com/r/samsung/comments/1b4zc1j/new_ai_tex... [2] https://tech.yahoo.com/ai/articles/awful-galaxy-s24-feature-everything-130038431.html https://tech.yahoo.com/ai/articles/awful-galaxy-s24-feature-... [3] https://www.androidauthority.com/im-tired-pretending-galaxy-ai-matters-3665546/ https://www.androidauthority.com/im-tired-pretending-galaxy-...

deleted 4mo ago

[deleted]