Yes. Zero dynamic range. If everything is at a “10” in linguistic intensity (“Incredible”, “Legendary”, “GOAT”) then nothing is exceptional. It’s the linguist

Yes. Zero dynamic range. If everything is at a “10” in linguistic intensity (“Incredible”, “Legendary”, “GOAT”) then nothing is exceptional. It’s the linguistic equivalent of a Dorito chip. I’m American and this marketing/corporate speak drives me up the wall. I have a harder time respecting the judgement of people who thoughtlessly speak this way.