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This is why OpenAI thinks it needs to build its own physical devices. If Apple is only allowing its own AI to operate at the OS level, then that leaves OpenAI w

This is why OpenAI thinks it needs to build its own physical devices. If Apple is only allowing its own AI to operate at the OS level, then that leaves OpenAI with no choice but to build their own. Meta also realized this and attempted multiple times to build their own hardware but they've given up each time. They started as early as a partnering with HTC in 2011 to make a Facebook phone. Quite frankly, I'm kind of excited to see what OpenAI can build. I think an AI-first phone could challenge iOS and Android. It's a new paradigm and if OpenAI gets it right, it'll be very hard for Apple and Google to pivot. I personally think chat + code is the future of apps. For example, I find myself wanting to do many things inside ChatGPT instead of traditional app because I can tell it to do things that are simply impossible on a static app UI. For example, I have some data I want to send to an app but before I do, I want ChatGPT to clean the data in some way first. And then after the data is uploaded, I want ChatGPT to pull some data off the API and make charts that I want to see. I imagine a world where very intelligent models run at 10k tokens/s, app building is extremely standardized, and it simply builds any app you want inside the OS. IE, if you want a dashboard of your health data, you ask it to build it almost instantly exactly how you want it. I'm already doing something similar today but it's slow and not easy to do for non-engineers.

layer8 5mo ago
> If Apple is only allowing its own AI to operate at the OS level Incidentally, that’s what’s preventing Apple from rolling out their OS-privileged AI in the EU, as the EU mandates equal access for competing AI products. It will be interesting how this plays out.
- aurareturn 5mo ago
  I don't personally agree with EU's mandates. I think it's ok if Apple only allows their own models to run on iOS at the OS level. If OpenAI makes their own AI-phone, do they have to let Anthropic and Deepseek run their models on it too?
  - merlindru 5mo ago
    > do they have to let Anthropic and Deepseek run their models on it too? provided it gets big enough, yes. the EU's position roughly is "if this hurts an entire market just to benefit you, and lots of people use / rely on it, then you gotta allow it"
    - aurareturn 5mo ago
      Why can't Anthropic or Deepseek take the big risk to develop their own phone? It doesn't seem right that they can simply use EU laws to hop on the ride for free without taking the same risks.
      - KawaiiCyborg 5mo ago
        As a consumer it also doesn't seem right that Apple can just use all their private APIs that no other company is allowed to use to tell me what I can and can't use on my phone. If I want Anthropic to have the same level of access that Apple grants itself on _my_ phone, I should be able to do so.
        aurareturn 5mo ago
        If I want Anthropic to have the same level of access that Apple grants itself on _my_ phone, I should be able to do so. I want to install my personal software on my refrigerator, washing machine, hand shaver, coffee maker. I bought them. They're mine. /s If people want to buy open hardware, then just buy those. If they don't exist, make them yourself.
        gumby271 5mo ago
        Just make a new phone OS lol, problem solved.
        aurareturn 5mo ago
        If the demand for installing your own software is so great, a company would make it.
- smartbit 5mo ago
  Indeed according to Apple https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/#:~:text=and%20watchOS%2027%2E-,Siri%20AI%20is%20private%20by,increasing%20in%20frequency%20and%20scope%2E,-Given%20the%20serious https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de... when allowing equal access for competing AI products > Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU
officeplant 5mo ago
>Meta also realized this and attempted multiple times to build their own hardware but they've given up each time. They started as early as a partnering with HTC in 2011 to make a Facebook phone. I was working in cellphone sales at the time and I can tell you no one wanted that phone back then even when Facebook was massive. An easy to hit facebook button was not a value add anyone was begging to exist. Although with how many phones now have stock forced installs of Meta apps perhaps they won their con in the long game. Similarly no one really wants a physical AI device, and attempts at such are pure techbro hubris on the companies part.
- aurareturn 5mo ago
  Similarly no one really wants a physical AI device, and attempts at such are pure techbro hubris on the companies part. No one serious has made one.
- yakshaving_jgt 5mo ago
  I think I want a physical AI device. I want an AI assistant that I can use truly hands free. I keep my phone in my jacket when I'm riding my motorcycle. I want to be able to start, stop, adjust, and check details in route guidance. I want to be able to ask what the weather is like ahead on my route. I want to be able to ask it to start looking for a sensible place for me to stop for fuel and/or food without making me do a big detour. Actually I would also quite like better driving directions, since I can't look at the directions on a screen.
  - haritha-j 5mo ago
    Earbuds exist.
    - yakshaving_jgt 5mo ago
      I use Shure se215 IEMs inside my helmet together with a Cardo Packtalk (which includes a microphone mounted inside my helmet). The audio setup is not the problem. The problem is when I say "Hey Siri, cancel route guidance," it will say something like "…You must unlock your iPhone to do that." The entire point is that I can't take my gloves off, get out my phone, and unlock it, at speed, on a motorcycle.
Danox 5mo ago
OpenAI is not a hardware company or an OS company and they hardly have the money to pay the real cost in the long-term, if Amazon, Meta, Google and the Linux crowd are having trouble, OpenAI is not gonna get the job done.
- umpalumpaaa 5mo ago
  They would start on a green field though… which makes it pretty efficient initially
- le-mark 5mo ago
  They have thier very own ai to help; isn’t that supposed to disrupt everything?
le-mark 5mo ago
> Quite frankly, I'm kind of excited to see what OpenAI can build. I’d go further and claim if controlling the hardware is a existential threat for these companies, their ability to deliver or not should be seen as an indictment of the entire “llm formulation of ai” era we’re currently in. If llms have the potential they claim, then empowering them to design a best of breed phone should be table stakes.

layer8 5mo ago

> If Apple is only allowing its own AI to operate at the OS level Incidentally, that’s what’s preventing Apple from rolling out their OS-privileged AI in the EU, as the EU mandates equal access for competing AI products. It will be interesting how this plays out.

aurareturn 5mo ago
I don't personally agree with EU's mandates. I think it's ok if Apple only allows their own models to run on iOS at the OS level. If OpenAI makes their own AI-phone, do they have to let Anthropic and Deepseek run their models on it too?
- merlindru 5mo ago
  > do they have to let Anthropic and Deepseek run their models on it too? provided it gets big enough, yes. the EU's position roughly is "if this hurts an entire market just to benefit you, and lots of people use / rely on it, then you gotta allow it"
  - aurareturn 5mo ago
    Why can't Anthropic or Deepseek take the big risk to develop their own phone? It doesn't seem right that they can simply use EU laws to hop on the ride for free without taking the same risks.
    - KawaiiCyborg 5mo ago
      As a consumer it also doesn't seem right that Apple can just use all their private APIs that no other company is allowed to use to tell me what I can and can't use on my phone. If I want Anthropic to have the same level of access that Apple grants itself on _my_ phone, I should be able to do so.
      - aurareturn 5mo ago
        If I want Anthropic to have the same level of access that Apple grants itself on _my_ phone, I should be able to do so. I want to install my personal software on my refrigerator, washing machine, hand shaver, coffee maker. I bought them. They're mine. /s If people want to buy open hardware, then just buy those. If they don't exist, make them yourself.
        gumby271 5mo ago
        Just make a new phone OS lol, problem solved.
        aurareturn 5mo ago
        If the demand for installing your own software is so great, a company would make it.
smartbit 5mo ago
Indeed according to Apple https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/#:~:text=and%20watchOS%2027%2E-,Siri%20AI%20is%20private%20by,increasing%20in%20frequency%20and%20scope%2E,-Given%20the%20serious https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de... when allowing equal access for competing AI products > Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU

officeplant 5mo ago

>Meta also realized this and attempted multiple times to build their own hardware but they've given up each time. They started as early as a partnering with HTC in 2011 to make a Facebook phone. I was working in cellphone sales at the time and I can tell you no one wanted that phone back then even when Facebook was massive. An easy to hit facebook button was not a value add anyone was begging to exist. Although with how many phones now have stock forced installs of Meta apps perhaps they won their con in the long game. Similarly no one really wants a physical AI device, and attempts at such are pure techbro hubris on the companies part.

aurareturn 5mo ago
Similarly no one really wants a physical AI device, and attempts at such are pure techbro hubris on the companies part. No one serious has made one.
yakshaving_jgt 5mo ago
I think I want a physical AI device. I want an AI assistant that I can use truly hands free. I keep my phone in my jacket when I'm riding my motorcycle. I want to be able to start, stop, adjust, and check details in route guidance. I want to be able to ask what the weather is like ahead on my route. I want to be able to ask it to start looking for a sensible place for me to stop for fuel and/or food without making me do a big detour. Actually I would also quite like better driving directions, since I can't look at the directions on a screen.
- haritha-j 5mo ago
  Earbuds exist.
  - yakshaving_jgt 5mo ago
    I use Shure se215 IEMs inside my helmet together with a Cardo Packtalk (which includes a microphone mounted inside my helmet). The audio setup is not the problem. The problem is when I say "Hey Siri, cancel route guidance," it will say something like "…You must unlock your iPhone to do that." The entire point is that I can't take my gloves off, get out my phone, and unlock it, at speed, on a motorcycle.

Danox 5mo ago

OpenAI is not a hardware company or an OS company and they hardly have the money to pay the real cost in the long-term, if Amazon, Meta, Google and the Linux crowd are having trouble, OpenAI is not gonna get the job done.

umpalumpaaa 5mo ago
They would start on a green field though… which makes it pretty efficient initially
le-mark 5mo ago
They have thier very own ai to help; isn’t that supposed to disrupt everything?

le-mark 5mo ago

> Quite frankly, I'm kind of excited to see what OpenAI can build. I’d go further and claim if controlling the hardware is a existential threat for these companies, their ability to deliver or not should be seen as an indictment of the entire “llm formulation of ai” era we’re currently in. If llms have the potential they claim, then empowering them to design a best of breed phone should be table stakes.