I care about my privacy to an extent, and in my experience, Facebook's privacy tools give me more control over my privacy than any other product on the internet

I care about my privacy to an extent, and in my experience, Facebook's privacy tools give me more control over my privacy than any other product on the internet (except email, perhaps). To assert that Facebook users must simply not care about their privacy is to be blind to the possibility that most users are comfortable with the controls Facebook has provided.