Starting small isn't necessarily bad. I can't blame Amazon for dipping a toe in the water and offering limited functionality to start after Apple's overreach. I

Starting small isn't necessarily bad. I can't blame Amazon for dipping a toe in the water and offering limited functionality to start after Apple's overreach. If Amazon invests in validated data sets and functionality, but keeps its AWS disposition of being the substrate, this all of a sudden becomes a very exciting new entrant into the maps wars. It'll take strategy, time, and resources for Amazon to be able to offer the validated datasets and functionality that people expect. If they go about it the right way, I could easily see them becoming the lurker map that comes to dominate.