5 ms·
If it's anything like the non-profit space, the multipage checkout, if done right, can allow you to psychologically hook the donor in and yield higher completio
by kevinconroy 14y ago
If it's anything like the non-profit space, the multipage checkout, if done right, can allow you to psychologically hook the donor in and yield higher completion rates. (Clicking a donation option is much lower commitment than typing your name and address as a starting point.) It also allows you vary the checkout steps based on what the donor selects. You can then treat a $10 differently than a $500 donor to optimize conversion rates for each cohort.