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Anthropology is ridiculously useful for sales and marketing. I owe a guy named Michiel van Meeteren a beer or three for his 'Indie Fever' (http://www.madebysof
by gyardley 14y ago
Anthropology is ridiculously useful for sales and marketing.
I owe a guy named Michiel van Meeteren a beer or three for his 'Indie Fever' (http://www.madebysofa.com/indiefever/ http://www.madebysofa.com/indiefever/), a ethnography of indie Mac developers - which came out right when I was crafting a pitch to indie Mac developers at the start of the iOS software boom back in 2008.
That book is terribly dated now - the success of iOS completely mutated the culture. But it was accurate at that time, and helped me avoid some terrible errors - errors I totally would have made, had I just followed my instincts.
If you're selling or planning to sell anything to the hacker community she researched, you should jump on her book, stat.
- indiecore 14y ago>That book is terribly dated now >If you're selling or planning to sell anything to that community you should jump on her book, stat. ??? Edit: I misunderstood the last line, he's talking about the book in the OP article.
- ommunist 14y agoThank you very much for the link. This one is truly valuable research. And it is not dated in methodological sense. Besides Sofa BV makes wonderful software I use every day, despite the company is now gone. Kaleidoscope is absolutely lovely and saves lots of bacon.