I looks like a "new drug" with "smart marketing", but looking at https://www.greywolftherapeutics.com/grwd5769 https://www.greywolftherapeutics.com/grwd5769 the

I looks like a "new drug" with "smart marketing", but looking at https://www.greywolftherapeutics.com/grwd5769 https://www.greywolftherapeutics.com/grwd5769 they never call it "smart", so it may be a journalist halucination. (Let's hope it's useful anyway.)