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At some point you realize that your smallest customers generate the least value but require the most support. Shedding low value users to others makes you stro
by Calvin02 4mo ago
At some point you realize that your smallest customers generate the least value but require the most support.
Shedding low value users to others makes you stronger and them weaker.
- naniwaduni 4mo agoYou can't just actually shed all your low value users and then poach the high value users, because then you're only competing for customers who are already large and have already long since integrated one of your competitors. This is often a somewhat harder problem than taking a lot of low and even slightly negative value accounts and hoping some of them become high value.
- omcnoe 4mo agoSmall customers grow into bigger ones later on. At least they do in the US, maybe this doesn’t happen so much in Adyen’s part of the world?