3 ms·

Govt agencies and others who want to bury data do so on a Friday before a long holiday... like this recent one. So do the opposite: launch next Tuesday, 24 Feb

by aristus 18y ago

Govt agencies and others who want to bury data do so on a Friday before a long holiday... like this recent one. So do the opposite: launch next Tuesday, 24 Feb. But, and I say this with love, it doesn't fucking matter when you launch. We launched a beta... 12 days ago? I don't remember precisely because it doesn't matter. The people using are happy and we don't need to see our names in print. I've worked at places that had rock star launches and promptly failed because they didn't make something people wanted. I've worked for nice, profitable businesses you've never heard of, and never will. Anyway -- if you want publicity, it's more than just numerology. You have to build relationships with people beforehand. It's not like you're going to email news@wired.com at exactly 8:13 am on the day before deadline, and boom! you're an internet legend. Give journalists a little credit.

sam_in_nyc 18y ago
Thanks for the advice about Fridays before a long holiday. Believe me, I'm well aware that I'm currently an insignificant force on basically all forms of media, which makes me happy to hear you sympathize. How do I go about creating a relationship with sites like TechCrunch, ReadWriteWeb, etc? What I'm going to launch is something I they really would want to cover, and if they didn't, they'd be doing terrible at their job. There has to be some hope that great ideas will rise above connected people's ideas, at least in terms of coverage. This is the internet, after all.
- aristus 18y ago
  "...great ideas will rise above connected people's ideas..." That's a nice way to put it. But truly great ideas tend to be self-demonstrating. If your idea is like that, like the portable water purifying straw, or wheels on luggage, you really don't need to do much. For every other idea you either need to be connected yourself or you need to build a base of support. Perhaps identify the B and C listers, the ones who actually are hungry for a story. Or try to get 1,000 customers / people / whatever your metric is, then give them something in exchange for blogging about it. You have the imagination to invent your thing, right? So why are you not using it? Connected writers are lazy. People come to them all day long. Do you really want your company to hinge on the whim of a lazy, distracted person who has no stake in your success? Figure out what you really need to succeed, and go after that. Chasing PR because it's the default choice is a waste of time.
  - sam_in_nyc 18y ago
    I'm precisely so excited about what I've made because it is self-demonstrating. The landing page has a video of someone using it, and a button to click to try it (no registration.. just click). I just want as many eyeballs as possible to see it! I'm definitely not expecting PR to "make or break" what I've made. That being said, some PR at launch certainly wouldn't hurt, and if its something that will grow by word of mouth (hence, exponentially), twice as many people initially seeing it means twice as many users at any given point in time thereafter. And I do use what I made, several times a day, and I love it.
    - aristus 18y ago
      I'd just post it wherever you already have some credibility (like HN -- it's not a bad place to launch something). If you really do grow exponentially no one will care what the starting seed was. As long as the exponent is greater than one, of course. :) Ok -- so after all that you really do want publicity but you don't have money. That takes time. Maybe set up a month-long private beta and invite the 500 most influential people you can find contact info for. It'll be good for you (small base of demanding users) and good for them (interesting story).

by aristus 18y ago

sam_in_nyc 18y ago

Thanks for the advice about Fridays before a long holiday. Believe me, I'm well aware that I'm currently an insignificant force on basically all forms of media, which makes me happy to hear you sympathize. How do I go about creating a relationship with sites like TechCrunch, ReadWriteWeb, etc? What I'm going to launch is something I they really would want to cover, and if they didn't, they'd be doing terrible at their job. There has to be some hope that great ideas will rise above connected people's ideas, at least in terms of coverage. This is the internet, after all.

aristus 18y ago
"...great ideas will rise above connected people's ideas..." That's a nice way to put it. But truly great ideas tend to be self-demonstrating. If your idea is like that, like the portable water purifying straw, or wheels on luggage, you really don't need to do much. For every other idea you either need to be connected yourself or you need to build a base of support. Perhaps identify the B and C listers, the ones who actually are hungry for a story. Or try to get 1,000 customers / people / whatever your metric is, then give them something in exchange for blogging about it. You have the imagination to invent your thing, right? So why are you not using it? Connected writers are lazy. People come to them all day long. Do you really want your company to hinge on the whim of a lazy, distracted person who has no stake in your success? Figure out what you really need to succeed, and go after that. Chasing PR because it's the default choice is a waste of time.
- sam_in_nyc 18y ago
  I'm precisely so excited about what I've made because it is self-demonstrating. The landing page has a video of someone using it, and a button to click to try it (no registration.. just click). I just want as many eyeballs as possible to see it! I'm definitely not expecting PR to "make or break" what I've made. That being said, some PR at launch certainly wouldn't hurt, and if its something that will grow by word of mouth (hence, exponentially), twice as many people initially seeing it means twice as many users at any given point in time thereafter. And I do use what I made, several times a day, and I love it.
  - aristus 18y ago
    I'd just post it wherever you already have some credibility (like HN -- it's not a bad place to launch something). If you really do grow exponentially no one will care what the starting seed was. As long as the exponent is greater than one, of course. :) Ok -- so after all that you really do want publicity but you don't have money. That takes time. Maybe set up a month-long private beta and invite the 500 most influential people you can find contact info for. It'll be good for you (small base of demanding users) and good for them (interesting story).