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Conversion rates from user to subscriber are on the order of 5%. 5 people paying for every 100 people consuming is not sustainable. It's also true that most pe
by WarmWash 5mo ago
Conversion rates from user to subscriber are on the order of 5%. 5 people paying for every 100 people consuming is not sustainable.
It's also true that most people are unwilling to fully "buy out" their ad value. For instance Meta makes about $27/mo/user from instagram ads.
Would you pay $27/mo for instagram? Maybe people would pay $5, but Meta will still close the gap with $22 of ads...
- BizarroLand 5mo agoDo you know how cheap it is to run a website? NYTimes is probably spending less than $1-2,000,000/m to run their tech systems including the salaries of the tech people that keep it up and running. They made $2.82B in 2025, an increase of OVER 50% since 2020. https://www.tickergate.com/stocks/nyt/revenue https://www.tickergate.com/stocks/nyt/revenue Just shy of $2B of that money came from subscriptions alone, advertising was just over $500m of their income. They're not hurting for money, and they're not bound to their advertisers. I don't know why they can't offer an ad-free tier just for people who want the news and no bullshit.