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The first iPhone launched without a carrier subsidy. When the iPhone 4 launched on Verizon in 2011, you could either spend $200 and get locked into a 2-year co
by ascagnel_ 4mo ago
The first iPhone launched without a carrier subsidy.
When the iPhone 4 launched on Verizon in 2011, you could either spend $200 and get locked into a 2-year contract, $300 and get locked into a 1-year contract, or buy the thing outright for $650. Since you didn't get a discount for bringing your own phone to Verizon, it was more cost-effective to get the subsidized phone.