Moxie, Check out "Paradox Of Choice" by Barry Schwartz. It deals with this very subject but defines the two groups as "maximizers" and "satisficers". Here is

Moxie, Check out "Paradox Of Choice" by Barry Schwartz. It deals with this very subject but defines the two groups as "maximizers" and "satisficers". Here is a good overview by the author at TED: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch... ISBN-13: 978-0060005696 V