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To go along with this point, SEO is just another tool in your marketing toolkit. To claim that SEO is the sole reason you're going to grow would be a mistake in
by JonLim 14y ago
To go along with this point, SEO is just another tool in your marketing toolkit. To claim that SEO is the sole reason you're going to grow would be a mistake in my opinion.
What about the branding decisions made long before? Or the work put into the marketing framework? The work that went into creatives? And I'm not even getting into the coding that goes into bringing everything together.
SEO can provide growth, but only after you've used everything else in your arsenal to get the platform to the point that you are ready to start optimizing.
- vitalique 14y ago> SEO can provide growth, but only after you've used everything else in your arsenal to get the platform to the point that you are ready to start optimizing. Oh, how many times have I seen this mistake! SEO is one of your marketing tools, but (done right) it is not a premature optimization.
- a5seo 14y agoSpot on. Definitely not any more of a premature optimization than usability, since SEO is usability for bots. So unless you really do not care about the crawlability and understandability of your site/app, you should be optimizing for bots in parallel with human usability.