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They probably know that but don’t want to cannibalize their more expensive products.
by echoangle 4mo ago
They probably know that but don’t want to cannibalize their more expensive products.
- asdff 4mo agoA lot of the buyers were never going to be buyers for the more expensive products.
- alooPotato 4mo agothat doesn't, on its own, alleviate the cannibalization concerns
- asdff 4mo agoIf they don't make this product at this pricepoint, a competitor does and that also cannibalizes potential higher sku macbook sales to a degree. Every chromebook sold is a potential macbook neo customer and apple let google eat their lunch for years.
- echoangle 4mo agoYou can afford to lose a lot of low-value low-margin buyers for not losing one high-value high-margin buyer.
- MikeNotThePope 4mo agoI’m guessing the Neo attracts a lot of new Apple customers, many of which will become subscribers of higher margin Apple services & apps in the App Store.
- jug 4mo ago”If you don't cannibalize yourself, someone else will." — Steve Jobs