I feel like in countries which are mostly ethnostates, there is a tension around remnants of tradition and the business world trying to open up the culture to g

I feel like in countries which are mostly ethnostates, there is a tension around remnants of tradition and the business world trying to open up the culture to gain some new market opportunities (Unsure how to state this more neutrally). I think this tension is interesting and I think that in the U.S it feels like the market systematically has the upper hand. I am not sure this holds scrutiny so I'd love to read a counter