> During the holiday season or on birthdays send a simple, “Happy Thanksgiving from Parse,” or “Happy Birthday. You’re Awesome,” instead of, “Save 15% on everyt

> During the holiday season or on birthdays send a simple, “Happy Thanksgiving from Parse,” or “Happy Birthday. You’re Awesome,” instead of, “Save 15% on everything today only.” Don't ever do this. I don't feel good because you send me a notification wishing me happy birthday. It doesn't make me feel good about the other notifications you send, it makes me resent you for being overly personable and adding clutter to my notifications. Notify me of things I need or really want to be notified of. Nothing else.