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So hacks are not solid marketing? I think SEOs understand how people and the Internet work, and so we're well positioned to be the ones driving this forward. I'
by dohertyjf 14y ago
So hacks are not solid marketing? I think SEOs understand how people and the Internet work, and so we're well positioned to be the ones driving this forward. I've personally helped clients with growth strategies based off of new sections of their site to drive traffic using some very cool technical "hacks" that have worked terrificly well and are search engine friendly.
- scottkrager 14y agoI should have said "hacking" not "hacks". Hacking implies coding (at least to me), and a growth hacker uses programming skills to drive growth. I just don't see many SEOs doing that. I love SEOs, I think most are fantastic people, but when I think Growth Hacker I don't see the SEOs I talk with all the time.
- dohertyjf 14y agoFair enough, and I like your term "Growth Marketer". But, isn't all marketing focused towards growth (of something?) I guess if we're going to define it narrowly as user growth, then I could get on board with it.
- glennericksen 14y agoI'm pretty sure even the YC application asks you to a describe a time you hacked a non-computer system. Seems reasonable to extrapolate that not all hacking involves "coding", but bending/manipulating/breaking(?) systems to accomplish your goal (in this case, growth) and maximize your return. No reason to disqualify SEO.
- ontheotherhand 14y ago"So hacks are not solid marketing?" How does that follow from "solid marketing doesn't make it a hack"? "I think SEOs understand how people and the Internet work" Yet you don't even understand the difference between "every ford is a car" and "every car is a ford" ... huh? What did I just read?