That's not unique to tech either. Before my career in tech, I went through school doing retail jobs. The verbiage then was "how do we capture our share of their

That's not unique to tech either. Before my career in tech, I went through school doing retail jobs. The verbiage then was "how do we capture our share of their (the customer's) wallet?" Not how do we provide what they need, a good experience, or whatever else. As if the company was entitled to a portion of the shopper's income. I found it completely disgusting, and this wasn't unique to one retail chain either. It's how the capital class views people, as a resource to be extracted.