The thing about Innovator's Dilemma is that even if you know about it you mostly cannot escape your own company culture and norms. If there is a "crack" there

The thing about Innovator's Dilemma is that even if you know about it you mostly cannot escape your own company culture and norms. If there is a "crack" there you might be able to get out of it, or it will let a disruptive idea to grow, but my way of thinking about innovator's dilemma is that is it a "culture bias": knowing about it give you some small advantage but it needs a real change to maybe have a chance to escape/act on it and the most important part is that under pressure it will quickly and imperceptible run the entire process or decision making.