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But that only would have lasted until the next search innovation and/or competitors copied Google's indexing.
by ethbr1 4mo ago
But that only would have lasted until the next search innovation and/or competitors copied Google's indexing.
- icedchai 4mo agoThere were many search engines around during that time. Yahoo, Excite, Microsoft Live Search, Lycos... I don't recall any of them improving enough to rival early 2000's Google.
- ethbr1 4mo agoNone of those scaled as quickly as Google in terms of revenue (read: AdSense), and Microsoft lost interest.
- icedchai 4mo agoAdSense wasn't a thing until 2003. Google didn't have much revenue before that. However, they still surpassed their competition in quality of search results long before...
- ethbr1 4mo agoYes. My point is that Google had a temporary search quality advantage… then AdSense-fueled revenue allowed them to convert that to a durable moat by outspending their competitors. That didn't happen because they were magically amazing at search forever. It happened because Google had a good business plan and could afford to throw gobs of money at engineers and infrastructure, in quantities that even Microsoft was unwilling to match.